Venture Friends is a proudly homegrown label inspired by a father and daughter, featuring a cast of characters on imagined tales of adventure.

As a proud father to his 5 year old daughter, artist and architect Mark Wee found a compelling reason to bring to life a cast of characters drawn during their playtimes. Illustrated over the years in notebooks, these creatures spark joy as they venture out on flights of whimsy. Felicia Toh is the founding architect of Quarters and a writer who believes in creating a sense of wonder through her work. Together, their collaboration seeks to bring imagination to life and inspire people to feats of courage and love through humble, well-designed everyday products.